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Lead generation

Campaigns that start with the customer you want.

We plan and run lead generation through Google Ads, Meta Ads and Display. We connect the ad, the page and qualification to understand which opportunities each channel produces.

Scope tailored to your starting pointConnected to KanoWith Wake to guide you

Where we can help

A click is the beginning. An opportunity is the goal.

Before investing, we define what you sell, to whom, in which market and what counts as a valid enquiry. Campaigns are designed alongside the landing page and the process that handles the response.

When it fits. For businesses that need more sales enquiries or want to understand why their campaigns generate clicks and forms that don't fit.

  • Lead generation strategy

    We choose channels based on the offer, demand and budget. We don't activate Google, Meta and Display by default: each channel needs a clear purpose.

  • Campaigns and pages

    We prepare campaign structure, targeting, messages and the landing page. Reviewing creative assets, terms and budget is part of the launch.

  • Operations with agents

    We use agents to prepare and carry out actions supported by each integration. Automation and approvals are defined by platform and client.

  • Learning from the CRM

    Response quality helps us decide what to adjust. When the data is connected, we review which channels bring qualified leads and opportunities, as well as visits.

What we observe
to improve.

Advertising spend, valid enquiries, cost per qualified lead and recorded opportunities. Sales and returns are measured only with a reliable connection to sales data.

An example to make it concrete

From the problem
to the next step.

A campaign generates form submissions, but many are a poor fit. We review what those contacts want, adjust the message and targeting, then measure the share of useful enquiries again. Decisions consider commercial quality as well as volume.

Illustrative scenario. This is not a customer case or a measured result.

Media spend is agreed separately from the service. Agent and connector capabilities differ across Google, Meta and Display. We don't promise a lead volume or fixed cost before understanding the market and measuring results.

A concrete first step

Let's start with your situation.

We review what you need and propose a scope to get started. Setup, operations and external costs are agreed before you commit.